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Etiqueta & protocolo base de la imagen empresarial


  • Luz Angelica Patiño Diaz Granados


En el mundo empresarial, diariamente se viven situaciones que muestran claramente la imagen que pretende emitir la empresa por medio de sus clientes internos. Sin embargo, esta imagen viene determinada muchas veces no solo por el conocimiento del producto que los trabajadores pretenden ofrecer, sino también por la educación, cultura general, capacitación en aspectos tan importantes de la etiqueta y el protocolo que los trabajadores deben poseer, para emitir una correcta imagen de la empresa para la cual laboran.

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  • Luz Angelica Patiño Diaz Granados, 2011. "Etiqueta & protocolo base de la imagen empresarial," Contribuciones a la Economía, Grupo (Universidad de Málaga), issue 2011-05, May.
  • Handle: RePEc:erv:contri:y:2011:i:2011-05:7

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    etiqueta; protocolo; imagen empresarial;


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