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La Política Y Las Normas Organizacionales En La Gestión De La Calidad Para Empresas De Servicios

Author

Listed:
  • Armenio Pérez Martínez

Abstract

La dirección estratégica se ha convertido en un marco de gestión que aun no ha sido utilizado en su total dimensión por parte de los directivos y de manera paralera desarrollan procesos para la gestión de valores, de la calidad, etc. La siguiente ponencia es un intento por incluir a partir de la utilización de la política y las normas organizacionales para potenciar la gestión de la calidad de los servicios, desde la lógica del desempeño de los trabajadores.

Suggested Citation

  • Armenio Pérez Martínez, 2011. "La Política Y Las Normas Organizacionales En La Gestión De La Calidad Para Empresas De Servicios," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2011-01, January.
    • Handle: RePEc:erv:contri:y:2010:i:2011-01:3
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