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Ensayo Una Nueva Oportunidad De Negocios En El Mercado De La Base De La Pirámide


  • Ruben Dario Cardenas Espinosa


En Libro La Oportunidad de Negocios en la Base de la Pirámide escrito por C. K. PRAHALAD. Se presenta un modelo de negocio rentable, que sirve a las comunidades más pobres, quienes conforman la Base de la Pirámide, aquí el autor, demuestra porqué las empresas no pueden darse el lujo de pasar por alto los mercados que conforman esta Base.

Suggested Citation

  • Ruben Dario Cardenas Espinosa, 2010. "Ensayo Una Nueva Oportunidad De Negocios En El Mercado De La Base De La Pirámide," Contribuciones a la Economía, Grupo (Universidad de Málaga), issue 2010-04, April.
  • Handle: RePEc:erv:contri:y:2010:i:2010-04:5

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