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Ventajas Competitivas Y Factores De Éxito

Listed author(s):
  • Perseo Rosales Reyes
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    La ventaja competitiva de un producto es de origen cuando se planean detenidamente los factores que ayudarían a entrar al mercado, de vital importancia cuando se trata de mercados globales; ello implica desarrollar una área -o áreas claves- que generen de antemano una cadena de valor orientada a la satisfacción plena del consumidor. Tal acto favorecería la diferenciación del producto y probablemente una preferencia que incidirá en crecimiento o el futuro posicionamiento de la empresa, entonces la ventaja llegaría a ser distintiva en los términos que señalan Earls y Forsyth (1992).

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    Article provided by Grupo (Universidad de Málaga) in its journal Contribuciones a la Economía.

    Volume (Year): (2010)
    Issue (Month): 2010-03 (March)

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    Handle: RePEc:erv:contri:y:2010:i:2010-03:9
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