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Ventajas Competitivas Y Factores De Éxito

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  • Perseo Rosales Reyes

Abstract

La ventaja competitiva de un producto es de origen cuando se planean detenidamente los factores que ayudarían a entrar al mercado, de vital importancia cuando se trata de mercados globales; ello implica desarrollar una área -o áreas claves- que generen de antemano una cadena de valor orientada a la satisfacción plena del consumidor. Tal acto favorecería la diferenciación del producto y probablemente una preferencia que incidirá en crecimiento o el futuro posicionamiento de la empresa, entonces la ventaja llegaría a ser distintiva en los términos que señalan Earls y Forsyth (1992).

Suggested Citation

  • Perseo Rosales Reyes, 2010. "Ventajas Competitivas Y Factores De Éxito," Contribuciones a la Economía, Grupo Eumed.net (Universidad de Málaga), issue 2010-03, March.
  • Handle: RePEc:erv:contri:y:2010:i:2010-03:9
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    Keywords

    ventaja competitiva; factores de exito; Porter;

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