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Banzai: Generando Ventajas Competitivas Mediante El Plan De Marketing

Author

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  • Jorge Ricardo Vásquez Sánchez

Abstract

Hoy en día la Mercadotecnia se ha convertido en factor importante para el desarrollo integral de la empresa, ya que pone a prueba lo de renovarse o morir, es por ello que es vital que las compañías generen valores agregados y ventajas competitivas sobre sus servicios. El Plan Mercadológico está elaborado para “Banzai of Chuy Lee” (restaurante en comida japonesa), teniendo como objetivo: “Utilizar las herramientas de marketing a disposición de la empresa para posicionar a Banzai Chuy Lee en la mente del consumidor como las mejores del mercado mediante la estandarización de los servicios tanto en imagen, calidez en el trato, sazón en el producto; logrando con ello captación de nuevos clientes y generar lealtad en los ya existentes”.

Suggested Citation

  • Jorge Ricardo Vásquez Sánchez, 2010. "Banzai: Generando Ventajas Competitivas Mediante El Plan De Marketing," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2010-01, January.
    • Handle: RePEc:erv:contri:y:2010:i:2010-01:13
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