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Hacia La Producción En Marketing. La Tensión Entre Producción Y Acreditación

Author

Listed:
  • Gualberto J.M. Milocco
  • Silvina Inés Ferreyra

Abstract

Conocido es que surgen planteamientos críticos sobre sus propuestas, su utilidad social e incluso su incidencia sobre la libertad de las personas. Debemos reconocertambién, que esas posiciones en general, son asumidas por autores que no forman parte del campus disciplinar, y quienes intentamos mantenernos en él,mayoritariamente aceptamos el paradigma vigente. En otros términos,¿reproducimos y por ello no aparecen voces críticas dentro del campo y sí fuera deél?Tal vez la cuestión nuclear sea discutir sobre la posible tensión que puede existirentre la producción y la acreditación en marketing, entendiendo al mismo como subdisciplina de la administración

Suggested Citation

  • Gualberto J.M. Milocco & Silvina Inés Ferreyra, 2008. "Hacia La Producción En Marketing. La Tensión Entre Producción Y Acreditación," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2008-08, August.
    • Handle: RePEc:erv:contri:y:2008:i:2008-08:1
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