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Las Franquicias Organizaciones multifacéticas

Author

Listed:
  • Dolores Santarriaga Pineda

Abstract

Un sistema de franquicias incluye la participación de un franquiciante y un franquiciador, así como los clientes, proveedores y competidores. Se trata de una red compleja de negocios independientes que buscan objetivos comunes y que son gobernados a través de un contrato. Este artículo, trata de resaltar algunos de los aspectos claves relacionadas con las franquicias como organizaciones multifacéticos y además presenta áreas de estudio que requieren profundizarse. Se pone especial atención a tratar de definir los principios básicos que sirven para identificar una franquicia, así como la diferencias estructurales que existen entre los arreglos de sistemas clásicos de franquicias y las nuevas redes de franquicia que emergen como una solución a los conflictos que persistían en el arreglo tradicional.

Suggested Citation

  • Dolores Santarriaga Pineda, 2007. "Las Franquicias Organizaciones multifacéticas," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2007-11, November.
  • Handle: RePEc:erv:contri:y:2007:i:2007-11:d08cd47b37fff99a07a8247f80c98474
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