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Alianzas Estratégicas: una vía para lograr una ventaja competitiva

Author

Listed:
  • Mariana Zerón Felix
  • Guillermo Mendoza Cavazos

Abstract

Internacionalización ó el proceso de crecimiento que involucre operaciones internacionales a través de las fronteras, es ahora considerado un paso inevitable en la búsqueda de la ventaja competitiva sustentable. (Peyrefitte, Fadil y Thomas, 2002). Las empresas al dar el paso de internacionalización buscan estrategias de negocios que les permita lograrlo, dentro de las estrategias de negocios se encuentra estrategias intensivas que se refieren a la penetración en el mercado y el desarrollo de mercados y de productos, a través de esfuerzos intensivos para mejorar la posición competitiva de una empresa en relación con los productos existentes. (David, 2003), por la cual se considera la formación de alianzas estratégicas.

Suggested Citation

  • Mariana Zerón Felix & Guillermo Mendoza Cavazos, 2007. "Alianzas Estratégicas: una vía para lograr una ventaja competitiva," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2007-06, Juny.
  • Handle: RePEc:erv:contri:y:2007:i:2007-06:ad2923cef33d8806bb9a4015d9a31db5
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