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Contrate a su cliente

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  • Juan J. López Sobejano

Abstract

Cuando hablamos de programas de fidelización, lo primero que nos viene a la cabeza es la consecución de nuevas visitas por parte del cliente. Pretendemos vender nuestro hotel en repetidas ocasiones al mismo visitante y vemos en ellos, cuando lo conseguimos, un ejemplo del triunfo de nuestro programa. Y en efecto, este es el primer indicador de un programa de fidelización bien hecho. Pero si nos quedamos ahí, si nos contentamos con la simple repetición de compra, estamos obviando un importante porcentaje de las potencialidades de estos programas. Y una de ellas es la capacidad de generar publicidad por parte de nuestros clientes.

Suggested Citation

  • Juan J. López Sobejano, 2007. "Contrate a su cliente," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2007-01, January.
    • Handle: RePEc:erv:contri:y:2007:i:2007-01:f56d05bfab6f6c6c599fa81a8de4f5bf
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