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Psicología Y Publicidad. Uso Del Mensaje Subliminal

  • Patricia Gil Pérez
  • Yunier Broche Pérez
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    La Psicología es en la actualidad una disciplina básica en el desarrollo de la publicidad como mecanismo persuasor de venta de productos de todo tipo. Sin embargo el uso del mensaje subliminal se ha generalizado y constituye una bomba de tiempo de manipulación inconsciente de la mente humana, apareciendo incluso en cintas de Disney. Los primeros experimentos se hicieron en la década del 50 y desde allí se han comenzado a utilizar de forma solapada, siempre negándose su existencia por parte de las agencias publicitarias. De trasfondo en este tema se encuentran las leyes de la Psicología de la Gestalt, y desde allí se han ocupado de su estudio autores como James Vicary, Vance Packard, Joan Ferres, Wilson Key y Juan Manuel de Colina.

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    Article provided by Grupo (Universidad de Málaga) in its journal Contribuciones a las Ciencias Sociales.

    Volume (Year): (2011)
    Issue (Month): 2011-09 (september)

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    Handle: RePEc:erv:coccss:y:2011:i:2011-09:12
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