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Los Códigos: Lenguaje De La Publicidad

Author

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  • Carmen Grimaldi Herrera

Abstract

Muchas de las características de estos códigos vienen determinadas, por el medio o soporte. Pero también por los imperativos y funciones extralingüísticas del mensaje. La publicidad debe dotar a sus productos de una imagen de marca que lo identifique, con una “personalidad” propia, y que lo distinga de otros productos del mercado: todo ello debe resultar del empleo efectivo de todos los códigos empleados. Incluso en los mensajes publicitarios que apelan a un único sentido, se da esta pluralidad de signos y códigos en relación.

Suggested Citation

  • Carmen Grimaldi Herrera, 2009. "Los Códigos: Lenguaje De La Publicidad," Contribuciones a las Ciencias Sociales, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 2009-11, November.
    • Handle: RePEc:erv:coccss:y:2009:i:2009-11:12
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