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Ius Y Lex: El Efecto Psicológico De La Publicidad

Author

Listed:
  • Perseo Rosales Reyes

Abstract

En mi experiencia profesional no me he encontrado con un indicio o evidencia que pruebe el funcionamiento de la publicidad subliminal. Aunque no puedo negarla y es parte de mi actividad académica explicar a mis estudiantes los elementos que la fundamentan, soy partidario de minimizar su efectividad. Si bien la publicidad depende de los aportes de la psicología, la sociología, la mercadotecnia, etc., siempre será un uso comunicativo que se propone decir algo. El efecto psicológico es importante en la medida que la publicidad es impersonal y se plantea cómo decir algo que provoque una respuesta para realimentar el circuito, por ello estoy convencido que antes de una publicidad subliminal lo que hay es una estrategia de metacomunicación.

Suggested Citation

  • Perseo Rosales Reyes, 2008. "Ius Y Lex: El Efecto Psicológico De La Publicidad," Contribuciones a las Ciencias Sociales, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 2008-02, February.
    • Handle: RePEc:erv:coccss:y:2008:i:2008-02:10
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