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Creatividad, publicidad y educación emocional: fundamentos del Lipdub como aplicación de la imagen de marca de las universidades

Author

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  • Carlos Oliva Marañón

Abstract

La oferta académica de las Universidades se ha ampliado en los últimos años, a raíz de la consolidación del Espacio Europeo de Educación Superior (EEES). A los tradicionales sistemas de difusión de la oferta educativa en los Centros de Enseñanza Superior como anuncios en medios de comunicación y ferias educativas, se ha añadido el fenómeno del Lipdub para fomentar la imagen de marca de las Universidades. Creatividad, dinamismo, trabajo colaborativo, expresividad, espontaneidad y autenticidad son las principales señas de identidad de este proceso publicitario accesible al futuro alumno mediante el canal audiovisual YouTube.

Suggested Citation

  • Carlos Oliva Marañón, 2012. "Creatividad, publicidad y educación emocional: fundamentos del Lipdub como aplicación de la imagen de marca de las universidades," Arte y sociedad. Revista de investigación, Servicios Académicos Intercontinentales SL, issue 3, September.
    • Handle: RePEc:erv:aysays:y:2012:i:3:4
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