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Las Culturas Organizativa y de Calidad como Elementos Básicos en la Transformación de las Empresas Rurales hacia la Competitividad


  • Arce Castro, Bertha Alicia
  • Martínez Delgado, Edith


This quality management model has been thought for country family-owned enterprises. These families have empirical knowledge, but they have ignorance about management process, quality process and marketing. This model is pretending to give them the advantage of the process systematization; generating conditions make security, permanence, development and competitive by themselves. The challenge consists how to do it, the capacitating is very important, team work, integration and sensitizing could to diminish the resistance to change. The quality system based ISO 9001:2000 is an important tool, safe management process and quality culture.

Suggested Citation

  • Arce Castro, Bertha Alicia & Martínez Delgado, Edith, 2007. "Las Culturas Organizativa y de Calidad como Elementos Básicos en la Transformación de las Empresas Rurales hacia la Competitividad," Entelequia. Revista Interdisciplinar, Entelequia y Grupo (Universidad de Málaga), issue 5, pages 143-150, Fall.
  • Handle: RePEc:erv:ancoec:y:2007:i:5:p:143-150

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    More about this item


    Quality culture; organizational culture; competitiveness; rural enterprise;

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality


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