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Effect of Internal-marketing-mix on Customer-pyramid-oriented banking service performance. An Indian Experience

Author

Listed:
  • Selvarasu Appasamy Mutharasu
  • Krishnaswamy Natarajan
  • José António Filipe

Abstract

The study proposes marketing support facility provided by all three categories of bank employees each as a commitment to service performance. IM has proved its results in human resource management implications and it is proposed to yield in the marketing as well as business development function in banking service performance in form of added values in an organization.

Suggested Citation

  • Selvarasu Appasamy Mutharasu & Krishnaswamy Natarajan & José António Filipe, 2013. "Effect of Internal-marketing-mix on Customer-pyramid-oriented banking service performance. An Indian Experience," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 3(3), pages 583-583.
  • Handle: RePEc:ers:ijfirm:v:3:y:2013:i:3:p:583
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