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Editing Strategies of Chinese Product Texts of International Cross-Border E-Commerce Platforms

Author

Listed:
  • Xie Caihong

    (Hengyang Normal University, China)

  • Lin Zeyu

    (Hengyang Normal University, China)

Abstract

In recent years, China’s trade exports have continued to increase. With the advent of network information technology, cross-border E-commerce has entered people’s lives, and has gradually been accepted by overseas buyers due to its efficiency, convenience and advanced features. There are strong demand for Chinese products in foreign markets. With the development of cross-border E-commerce in full swing, product text is becoming the focus of sellers. The thesis analyzes the development status of mainstream cross-border E-commerce platforms and Chinese product texts editing strategies, explains how to effectively incorporate texts into products.

Suggested Citation

  • Xie Caihong & Lin Zeyu, 2022. "Editing Strategies of Chinese Product Texts of International Cross-Border E-Commerce Platforms," European Journal of Humanities and Social Sciences, European Open Science, vol. 2(1), pages 91-97, January.
    • Handle: RePEc:epw:social:v:2:y:2022:i:1:id:18200
    DOI: 10.24018/ejsocial.2022.2.1.200
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