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Factors Affecting Tourism Destination: A Case Study in Ha Tien City, Vietnam

Author

Listed:
  • Da Van Huynh

    (Can Tho University, Vietnam)

  • Hang Thi Thuy Tran

    (Can Tho University, Vietnam)

  • Trieu Quang Pham

    (HT Travel Company, Vietnam)

  • Xuan Thanh Duong

    (Tay Do University, Vietnam)

  • Dong Trung Pham

    (Can Tho City Tourism Promotion Center, Vietnam)

Abstract

On the basis of theories of tourism, services, rational choice theory and previous empirical studies, the study proposes a research framework including 6 factors affecting tourists’ decisions when choosing Ha Tien as a destination to visit. The research sample was carried out by surveying by questionnaire with 100 tourists who visited Ha Tien City. Evaluation of the reliability of the scales shows that the destination information factor has not yet ensured the reliability of the scale. Regression analysis shows that there are 3 out of 6 independent factors that most influence tourists’ decision to choose when choosing Ha Tien as a tourist destination. In which, environmental and landscape factors have the most influence on tourists’ decision to choose Ha Tien as a destination. As a result, the article proposes some solutions to contribute to attracting more and more tourists to Ha Tien City.

Suggested Citation

  • Da Van Huynh & Hang Thi Thuy Tran & Trieu Quang Pham & Xuan Thanh Duong & Dong Trung Pham, 2021. "Factors Affecting Tourism Destination: A Case Study in Ha Tien City, Vietnam," European Journal of Humanities and Social Sciences, European Open Science, vol. 1(6), pages 70-80, November.
    • Handle: RePEc:epw:social:v:1:y:2021:i:6:id:18179
    DOI: 10.24018/ejsocial.2021.1.6.179
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