IDEAS home Printed from https://ideas.repec.org/a/epw/social/v1y2021i4id18029.html

The Influence of Mass Media and Pop-culture on Young Heterosexual African, Caribbean, and Black Canadian (ACB) Men in Windsor, Ontario

Author

Listed:
  • Francisca I. Omorodion

    (University of Windsor, Canada)

  • Neema W. Jangu

    (University of Windsor, Canada)

  • Jelani Kerr

    (University of Lousville, USA)

  • Egbe B. Etowa

    (University of Windsor, Canada)

Abstract

Mass media and pop culture have contributed to unhealthy sexualities and irresponsible sexual behaviors. In these platforms, casual sex is normalized while minimizing its serious social and health consequences. Sexual contents and activities hype unhealthy sexual attitudes, which feed into African, Caribbean, and Black (ACB) men’s stereotypes as hyper-sexualized, irresponsible, reckless, and incapable of dealing with issues affecting their health. Based on 3 focus group discussions with 31 self-identified heterosexual ACB men, aged 16 years and above, the paper explores how mass media and pop-culture have impacted young heterosexual ACB men's social, and sexual attitudes and behaviors in Windsor, Ontario. The results suggest that exposure to sexual content and materials influence unhealthy and irresponsible sexual behaviors, especially among young heterosexual ACB men. Also, the negative portrayal of ACB men in the media and pop culture define and shape how ACB men conduct themselves.

Suggested Citation

  • Francisca I. Omorodion & Neema W. Jangu & Jelani Kerr & Egbe B. Etowa, 2021. "The Influence of Mass Media and Pop-culture on Young Heterosexual African, Caribbean, and Black Canadian (ACB) Men in Windsor, Ontario," European Journal of Humanities and Social Sciences, European Open Science, vol. 1(4), pages 59-64, July.
    • Handle: RePEc:epw:social:v:1:y:2021:i:4:id:18029
    DOI: 10.24018/ejsocial.2021.1.4.29
    as

    Download full text from publisher

    File URL: https://eu-opensci.org/index.php/ejsocial/article/view/18029
    File Function: Abstract page
    Download Restriction: no
    File URL: https://eu-opensci.org/index.php/ejsocial/article/download/18029/4413
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.24018/ejsocial.2021.1.4.29?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:epw:social:v:1:y:2021:i:4:id:18029. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Support (email available below). General contact details of provider: https://eu-opensci.org/index.php/ejsocial .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.