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Algorithmic Manipulation and Information Science: Media Theories and Cognitive Warfare in Strategic Communication

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  • Marija Gombar

    (Centre for Defence and Strategic Studies “Janko Bobetko”, Croatia)

Abstract

This study examines the evolution of media theories within military communication, focusing on the interplay between traditional frameworks such as propaganda and framing theory and modern advancements like algorithmic manipulation and cognitive warfare. Through qualitative and comparative analyses, the research investigates how these theories have shaped public perception and strategic narratives during key military conflicts in Croatia and Europe over the past three decades. Leveraging advanced methodological tools, including Gephi and MAXQDA, the study visualizes the dynamics of information flows. It highlights the transformative role of digital technologies in amplifying polarizing narratives and fostering information dominance. By bridging traditional media strategies with modern algorithmic approaches, this research provides actionable insights for policymakers and military strategists, underscoring the critical need for regulatory frameworks to counter misinformation and algorithmic bias. The findings enrich an understanding of information warfare’s implications for public discourse, democratic institutions, and global security.

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Handle: RePEc:epw:media0:v:4:y:2025:i:2:id:541
DOI: 10.24018/ejmedia.2025.4.2.41
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