Conscious Consumption of Bamboo Lifestyle Products-Sustainability Perspectives

Sustainability in the fashion business is the need of the hour for the lifestyle product sector to compete in the market. However, the required progress still needs to be achieved by the industries, particularly bamboo product industries owing to the constraints encompassing cost, regional-specific raw materials resources, innovative designs, aesthetics, fabrication & finishing process and conscious consumer buying behaviour and pattern. The overshoot of resources & degrading environment is encouraging the need to examine our consumption pattern as a fundamental approach towards sustainability. Consumers are becoming conscious of their buying decision, impacting the brands' deliverables and image to sustain the market. The research aims to study the impacts of conscious consumption of lifestyle bamboo products with sustainability perspectives from both the consumers and the suppliers. Products sold under the name of sustainability are rarely inspected to ensure the markers of sustainability. This paper will discuss the pillars of sustainability, the demands and preferences, consumer behaviour towards bamboo lifestyle products and social aspects from the stakeholders. The study employs descriptive research methods by surveying the consumers and retailers/suppliers of bamboo lifestyle products through questionnaires and interviews and secondary data collection through previous research in the field. The researchers used statistical tools and techniques to analyse the data and present the results. The outcomes of the study lead towards understanding the sustainable practices in the industry, and research on consumer behaviours can help the industry stakeholders understand the buying pattern and effects of conscious consumption concerning the economic, environmental and social sustainability of bamboo products.