IDEAS home Printed from https://ideas.repec.org/a/epw/ejbmr0/v8y2023i3id51930.html

Influencing Factors of K-Drama Satisfaction and their Impacts on Fanaticism and Behavioral Intention

Author

Listed:
  • Jacinda Sukendi

    (Binus University, Indonesia)

  • Randi Kosim Siregar

    (Binus University, Indonesia)

  • Susi Cristhyn Wansaga

    (Binus University, Indonesia)

  • Willy Gunadi

    (Binus University, Indonesia)

Abstract

The goal of this research was to identify factors that affect K-drama satisfaction from the perspectives of attractiveness, credibility, connectedness, involvement, and commitment variables and their impacts on fanaticism and behavioral intention. Data were obtained through an online questionnaire given to Indonesian in Jakarta who were at least 17 years old and had seen at least one K-drama title with at least twelve episodes. This research used 266 samples, and the data were analyzed by applying the Partial Least Squares-Structural Equation Model (PLS-SEM). Results show that (1) attractiveness, credibility and involvement have a significant positive influence on drama satisfaction, (2) drama satisfaction has a significant positive influence on both fanaticism and behavioral intention, and (3) fanaticism has a significant positive influence on behavioral intention. Furthermore, results also find that connectedness has a significant negative influence on drama satisfaction, whereas commitment has an insignificant negative influence.

Suggested Citation

  • Jacinda Sukendi & Randi Kosim Siregar & Susi Cristhyn Wansaga & Willy Gunadi, 2023. "Influencing Factors of K-Drama Satisfaction and their Impacts on Fanaticism and Behavioral Intention," European Journal of Business and Management Research, European Open Science, vol. 8(3), pages 16-24, April.
    • Handle: RePEc:epw:ejbmr0:v:8:y:2023:i:3:id:51930
    DOI: 10.24018/ejbmr.2023.8.3.1930
    as

    Download full text from publisher

    File URL: https://eu-opensci.org/index.php/ejbmr/article/view/51930
    File Function: Abstract page
    Download Restriction: no
    File URL: https://eu-opensci.org/index.php/ejbmr/article/download/51930/7765
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.24018/ejbmr.2023.8.3.1930?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:epw:ejbmr0:v:8:y:2023:i:3:id:51930. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Support Team (email available below). General contact details of provider: https://eu-opensci.org/index.php/ejbmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.