The Impact of Digital Marketing on Sales Performance: The Case of Lebanese Pharmaceutical Companies

The marketing of goods and services has remained one of the sectors that need constant innovation throughout the world today. An important marketing strategy in recent times has been digital marketing, defined as the use of electronic media by marketers to advertise items or services on the market with the primary goal of attracting consumers and allowing them to connect with the brand via digital media. Data is collected and filtered to offer the most comprehensive and relevant output for the research. Consequently, in order to conduct this research, the researchers plan to collect data from at least 100 individuals using a variety of ways. The data from the early answers had already been collected by the time this chapter was finished. Facebook proved to be the most effective method of contacting respondents’ study's goal is to find out how digital marketing affects sales of Lebanese Pharmaceutical Companies. The author used the instance of Lebanese pharmaceutical companies to examine the features of digital marketing, digital marketing zones in marketing, and their impact on brand awareness. According to the research, social media zones have a beneficial influence on brand exposure. Brand visibility is increased by the use of social communities, social publishing, and a tiny portion of social commerce through social media. Despite the fact that each channel has its own unique features and fan base, there are significant similarities in the kind of people that utilize the various channels.