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Effect of Communication Strategies on the Successful Implementation of Programmes at the International Livestock Research Institute, Kenya

Author

Listed:
  • Tabitha Wambui Guuru

    (Strathmore University Business School, Kenya)

  • Olgha Auma Adede

    (Strathmore University Business School, Kenya)

Abstract

The communication function in organizations is widely recognized as one of the main factors that contribute to success in the implementation of programmes. This article presents the results of a study conducted to establish the effect of communication strategies on the successful implementation of programmes at ILRI, Kenya. Descriptive and inferential analyses were undertaken based on data gathered from 194 employees involved in the various programmes implemented by the organization. The results obtained suggested that participatory communication strategy, results-driven communication strategy and multi-channeled communication strategy had positive significant effect on the successful implementation of programmes at ILRI, Kenya. The study concluded that communication strategies were a key determinant of successful programme implementation at ILRI and hence, it was necessary for the organization to adopt a blend of communication strategies that enhanced efficient communication in all its operations.

Suggested Citation

  • Tabitha Wambui Guuru & Olgha Auma Adede, 2022. "Effect of Communication Strategies on the Successful Implementation of Programmes at the International Livestock Research Institute, Kenya," European Journal of Business and Management Research, European Open Science, vol. 7(4), pages 237-244, July.
    • Handle: RePEc:epw:ejbmr0:v:7:y:2022:i:4:id:51388
    DOI: 10.24018/ejbmr.2022.7.4.1388
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