Influence of Technology Orientation in Performance of Small and Medium Animal Feed Manufacturing Enterprises in Kenya

The objective of this study was to establish the influence of technological orientation on the performance of small and medium animal feed manufacturing enterprises in Kenya. The study adopted a cross-sectional survey design using both quantitative and qualitative approaches. The target population was 65 small and medium enterprises in animal feed manufacturing in Kenya that were members of Association of Kenya Feed Manufacturing (AKEFEMA) that are based in Kiambu and Nairobi City County in Kenya. The study used a census approach and respondents were 65 managers/owners and 65 directors. Data was collected using an open and ended questionnaire. The data were analysed using descriptive and inferential statistics. Descriptive statistics produced frequencies, pie charts mean, standard deviation, and percentages. Inferential statistics produced correlation and PLS Structural Equation Modelling (PLS-SEM) results, which showed the causal relationship among the variables. Findings showed that technology orientation had a positive and significant with the small and medium animal feed manufacturing in Kenya. Based on findings, the study concludes that SMEs in animal feed manufacturing in Kenya regularly upgrade technology, inculcate a culture of adopting new technologies and also possess technological skills. Also, the study concludes that SMEs under survey are owned/ managed by individuals who possess knowledge about the firm’s field of operation and also relate well with stakeholders such as customers and suppliers. The study recommends management and entrepreneurs of small and medium animal feed manufacturing enterprises should possess the technical capabilities of the firm and embrace a culture of continuous learning with respect to new knowledge and skill this would lead to better performance.