IDEAS home Printed from https://ideas.repec.org/a/epw/ejbmr0/v7y2022i1id51263.html

How to Reach and Influence Both Users and Non-users of Internal Social Media Technologies

Author

Listed:
  • Kristen Werling

    (University of Koblenz-Landau, Germany)

  • Michaela Maier

    (University of Koblenz-Landau, Germany)

Abstract

This study investigates potential barriers and supporting factors for employees’ Internal Social Media (ISM) usage intention for not only users but also the harder to reach target group of non-users. Following and extending the Decomposed Theory of Planned Behavior (DTPB), it is assumed that ISM acceptance, superiors’ and peers’ support of ISM, superiors’ and peers’ usage of ISM, and the perceived ISM usage ability will explain employees’ usage intention. Multiple regression analyses revealed that users’ and non-users’ usage intention increases mostly with acceptance. Additionally, for users, peer usage support and behavior, as well as ISM Trainings showed to have an impact on usage intention.

Suggested Citation

  • Kristen Werling & Michaela Maier, 2022. "How to Reach and Influence Both Users and Non-users of Internal Social Media Technologies," European Journal of Business and Management Research, European Open Science, vol. 7(1), pages 245-252, January.
    • Handle: RePEc:epw:ejbmr0:v:7:y:2022:i:1:id:51263
    DOI: 10.24018/ejbmr.2022.7.1.1263
    as

    Download full text from publisher

    File URL: https://eu-opensci.org/index.php/ejbmr/article/view/51263
    File Function: Abstract page
    Download Restriction: no
    File URL: https://eu-opensci.org/index.php/ejbmr/article/download/51263/7338
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.24018/ejbmr.2022.7.1.1263?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:epw:ejbmr0:v:7:y:2022:i:1:id:51263. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Support Team (email available below). General contact details of provider: https://eu-opensci.org/index.php/ejbmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.