Determinant Influencing Factors for Subsidized House Preferences in Bandung Regency

The increasing population with a limited area of land makes house prices in Bandung City becoming expensive. Many people looking for a cheaper price in the outer city such as in the area around Bandung Regency. It is the largest region and the most populated region that bordered Bandung City. One type of house that is widely offered in the region is subsidized house. It is a house that some of the payment is assisted by the government. The data shows that the subsidized house realization is increasing every year. This research aims to investigate the influencing factor that influences people's preference for the subsidized house in Bandung Regency. Several pieces of literature concludes that the influencing factor for subsidized house preference is price, physical attributes and qualities, accessibility, location, and facility. The methodology used for this research is using quantitative and qualitative studies. The study is using mixed method between quantitative and qualitative method by conducting questionnaires, and interviews. The findings of this research could be useful for the stakeholders such as consumers, governments, and real estate developers. For consumer, this research could be a guide to help the customer find out about their preferences toward the subsidized house. The government could use this research result as guidance and evaluation on their policy. The real estate developers also could use this research to be used as information for their business strategy.