IDEAS home Printed from https://ideas.repec.org/a/epw/ejbmr0/v6y2021i4id50949.html

Factors Affecting Millennial Customers' Savings Intention in Islamic Banks

Author

Listed:
  • Nadia Nila Henda Resty

    (Universitas Islam Indonesia, Indonesia)

  • Anas Hidayat

    (Universitas Islam Indonesia, Indonesia)

Abstract

One of the intentioning topics in the banking world is the merger of State-Owned Sharia Banks into one name, namely Bank Syariah Indonesia. This encourages researchers to explore further, one of which is in the marketing aspect. This study aims to analyze the factors that affect the intention in saving at Bank Syariah Indonesia for millennials. This research is a quantitative study with data collected through a questionnaire to 250 millennials in Yogyakarta. The analysis in this study uses a structural equation model with Smart PLS software. The results of this study indicate that product knowledge, religiosity and brand image have a significant effect on millennial attitudes towards Bank Syariah Indonesia. This research also finds that subjective attitudes and norms do not have a significant effect on the intention in becoming a customer at Bank Syariah Indonesia.

Suggested Citation

  • Nadia Nila Henda Resty & Anas Hidayat, 2021. "Factors Affecting Millennial Customers' Savings Intention in Islamic Banks," European Journal of Business and Management Research, European Open Science, vol. 6(4), pages 116-122, July.
    • Handle: RePEc:epw:ejbmr0:v:6:y:2021:i:4:id:50949
    DOI: 10.24018/ejbmr.2021.6.4.949
    as

    Download full text from publisher

    File URL: https://eu-opensci.org/index.php/ejbmr/article/view/50949
    File Function: Abstract page
    Download Restriction: no
    File URL: https://eu-opensci.org/index.php/ejbmr/article/download/50949/7215
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.24018/ejbmr.2021.6.4.949?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:epw:ejbmr0:v:6:y:2021:i:4:id:50949. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Support Team (email available below). General contact details of provider: https://eu-opensci.org/index.php/ejbmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.