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Impacts of Visual Merchandising on Customer Buying Behavior in Bangladeshi Clothing Stores

Author

Listed:
  • Hitoishi Khisa

    (Port City International University, Bangladesh)

  • Md. Enamul Hoque

    (Bangladesh University of Textiles, Bangladesh)

  • Md. Faisal Hanif

    (Port City International University, Bangladesh)

  • Mehedi Hasan Chaion

    (Jashore University of Science and Technology, Bangladesh)

  • Mahbubur Rahman

    (Mawlana Bhashani Science and Technology University, Bangladesh)

  • Sumaiya Siddika

    (Mawlana Bhashani Science and Technology University, Bangladesh)

  • Md. Jamir Uddin

    (University of Newcastle, Australia)

  • Tarikul Islam

    (Jashore University of Science and Technology, Bangladesh)

Abstract

Apparel stores always have to develop their system to survive in the market. Attracting new customers and satisfying the running customers are the necessity for continuing the business. In this regard, retailers design new techniques and gradually reshape it for adopting a competitive market. Visual merchandising is one of the philosophies where retailers are not only presenting their products but also attracting new customers outside the windows. There are a lot of elements in visual merchandising, but its significance varies from region to region. In this study, we considered the local apparel stores for finding the visual merchandising elements and also analyzing which elements are satisfied more for buying a new product in Chittagong. The result of the study showed what are the noteworthy key attributes of visual merchandising affecting consumers buying behavior in that region.

Suggested Citation

  • Hitoishi Khisa & Md. Enamul Hoque & Md. Faisal Hanif & Mehedi Hasan Chaion & Mahbubur Rahman & Sumaiya Siddika & Md. Jamir Uddin & Tarikul Islam, 2020. "Impacts of Visual Merchandising on Customer Buying Behavior in Bangladeshi Clothing Stores," European Journal of Business and Management Research, European Open Science, vol. 5(6), November.
    • Handle: RePEc:epw:ejbmr0:v:5:y:2020:i:6:id:50621
    DOI: 10.24018/ejbmr.2020.5.6.621
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