IDEAS home Printed from https://ideas.repec.org/a/epw/ejbmr0/v5y2020i6id50590.html

How Business Ethics Can Enhance the Brand Image in the Healthcare Sector – A Case Study of Evercare Hospital in Bangladesh

Author

Listed:
  • Nazmun Nahar Emma

    (London School of Commerce, UK)

  • Sharjana Alam Shaily

    (University of Leeds, UK)

Abstract

The healthcare sector is one of the most important industries in the economy of a country. Ethical practices in this sector are crucial for organizations to follow. The main aim of this paper is to analyze and evaluate the impact of business ethics on the brand image in the healthcare sector. The authors have chosen Evercare Hospital which is situated in Bangladesh as their case to carry out the research for this paper. Primary data for this research has been collected from a sample size of 110 respondents, which includes both employees and customers of Evercare Hospital, with the help of a structured set of survey questions. The data collected has been analyzed using SPSS as per the purposes of the current research. The research has revealed that carrying out ethical practices has a positive impact on the brand image of a company. Therefore, Evercare Hospital needs to focus on its ethical practices and carry them out properly to further strengthen its brand image.

Suggested Citation

  • Nazmun Nahar Emma & Sharjana Alam Shaily, 2020. "How Business Ethics Can Enhance the Brand Image in the Healthcare Sector – A Case Study of Evercare Hospital in Bangladesh," European Journal of Business and Management Research, European Open Science, vol. 5(6), November.
    • Handle: RePEc:epw:ejbmr0:v:5:y:2020:i:6:id:50590
    DOI: 10.24018/ejbmr.2020.5.6.590
    as

    Download full text from publisher

    File URL: https://eu-opensci.org/index.php/ejbmr/article/view/50590
    File Function: Abstract page
    Download Restriction: no
    File URL: https://eu-opensci.org/index.php/ejbmr/article/download/50590/7055
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.24018/ejbmr.2020.5.6.590?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:epw:ejbmr0:v:5:y:2020:i:6:id:50590. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Support Team (email available below). General contact details of provider: https://eu-opensci.org/index.php/ejbmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.