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The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price

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  • Amina Merabet

    (Tlemcen univesity, Algeria)

Abstract

This study aims to evaluate the impact of Country-of-origin image on purchase intention through two mediating variables (perceived quality and perceived price). After a short literature review, an empirical study was conducted among 120 participants. Results indicate that the country-of-origin Image has a positive impact on perceived quality and perceived price. They also highlight the mediating role of perceived price in the relationship between Country‐of‐origin image and purchase intention.

Suggested Citation

  • Amina Merabet, 2020. "The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price," European Journal of Business and Management Research, European Open Science, vol. 5(6), November.
    • Handle: RePEc:epw:ejbmr0:v:5:y:2020:i:6:id:50589
    DOI: 10.24018/ejbmr.2020.5.6.589
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