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Normative Action Influence on Performance of Biosocial Projects in Informal Settlements in Nairobi County, Kenya

Author

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  • Njeri Ngacha
  • Christopher Mwangi Gakuu
  • Kidombo Harriet Jepchumba

Abstract

This study sought to establish Normative action influence on performance of biosocial projects in informal settlements in Nairobi County, Kenya. The objective of this study was to examine the extent to which normative action influence performance of biosocial projects in informal settlements. The variable indicators were: Social influence, Cultural beliefs, Psychological Factors and Social Empowerment. The study was premised on social cognitive theory. This study adopted pragmatism and mixed research approach to examine the normative action influence on performance of biosocial projects while descriptive and correlational research designs were adopted. Quantitative data was collected through structured self-administered questionnaires while qualitative data was collected through interview guides after the research instruments were pilot tested for validity through content related method and reliability through test-retest criterion. A sample size of 183 individuals from 61 biosocial projects were selected from a target sample of 70 biosocial projects in Nairobi County through Gakuu, Kidombo and Keiyoro, 2016 sampling formula (s= (z/e)2). Quantitative data was computed from structured questionnaires administered to 61 staff members working in the selected biosocial projects and 61 beneficiaries of the biosocial projects besides qualitative in- depth interviews with 61 state and non-state actors through purposive sampling technique. The statistical tools of analysis that were used for descriptive data were the arithmetic mean and the standard deviation while the statistical tools of analysis that were used for inferential statistics were Pearson’s Product Moment Correlation (r) and Stepwise Regression (R2). F-tests were used to test hypotheses in the study. Tests of statistical assumptions were carried out before data analysis to avoid invalidation of statistical analysis. From the data analysis the null hypothesis that stated there is no significance relationship between normative action and performance of biosocial projects in informal settlements in Nairobi County was rejected with r = 0.586, F= 40.454 at p = 0.000

Suggested Citation

  • Njeri Ngacha & Christopher Mwangi Gakuu & Kidombo Harriet Jepchumba, 2020. "Normative Action Influence on Performance of Biosocial Projects in Informal Settlements in Nairobi County, Kenya," European Journal of Business and Management Research, European Open Science, vol. 5(5), September.
    • Handle: RePEc:epw:ejbmr0:v:5:y:2020:i:5:id:50569
    DOI: 10.24018/ejbmr.2020.5.5.569
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