IDEAS home Printed from https://ideas.repec.org/a/epw/ejbmr0/v5y2020i3id50339.html

Factors Affecting Consumer Buying Behavior For Electronic Notebook

Author

Listed:
  • Muhammad Abdullah Idrees

    (Indus University, Pakistan.)

  • Muhammad Arsalan Khan

    (Indus University, Pakistan.)

  • Ayesha Khan

    (Indus University, Pakistan.)

Abstract

The purpose of this thesis is to analyze the factors affecting consumer buying behavior for electronic notebook in Pakistan. The vast formulation that has taken place in IT sector followed by many rivals and acquisitions in the market place, lead both practitioners and students to concentrate on the consumer buying behavior and decision making in notebook industry. NDP Group report published in 2003 national computer has, that US was making more money by selling laptops then selling desktop computers. This was the first time US outdated desktop personal computers to the revolutionary notebooks. This research will explain the factors influencing the buying behavior of electronic notebooks. What makes this study different from other is that it discusses the many factors affecting while a consumer is making a notebook purchase. It is found that core technical specifications, band image, price and connectivity, fashion and trends, physical appearance, value function and technology, and remote are the few factors that affect consumers' notebook purchases.

Suggested Citation

  • Muhammad Abdullah Idrees & Muhammad Arsalan Khan & Ayesha Khan, 2020. "Factors Affecting Consumer Buying Behavior For Electronic Notebook," European Journal of Business and Management Research, European Open Science, vol. 5(3), May.
    • Handle: RePEc:epw:ejbmr0:v:5:y:2020:i:3:id:50339
    DOI: 10.24018/ejbmr.2020.5.3.339
    as

    Download full text from publisher

    File URL: https://eu-opensci.org/index.php/ejbmr/article/view/50339
    File Function: Abstract page
    Download Restriction: no
    File URL: https://eu-opensci.org/index.php/ejbmr/article/download/50339/6871
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.24018/ejbmr.2020.5.3.339?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:epw:ejbmr0:v:5:y:2020:i:3:id:50339. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Support Team (email available below). General contact details of provider: https://eu-opensci.org/index.php/ejbmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.