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The Utilization of Mobile Money Services in Small Scale Enterprises:A Case Study

Author

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  • Suryakanthi Tangirala

    (University of Botswana, Botswana.)

  • Samuel Nlondiwa

    (University of Botswana, Botswana.)

Abstract

Mobile money is an electronic wallet service that allows users to store, send and receive money using their mobile phone. This research is an effort to find out the adoption and utilization of mobile money services in small sized enterprises located in Gaborone, Botswana. Inevitably, other aspects such as different types of transactions carried out using mobile money services in small business, customer’s perception on quality of mobile money service providers, impeding factors of mobile money adoption are also studied for wider understanding of the subject. The findings of the study show that small enterprises use mobile money services to carryout transactions but the level of adoption is not significant. The study revealed that transactional costs and connectivity issues are major barriers of adoption of mobile money services. In conclusion the study recommended that the service providers must improve the connectivity issues and reduce transaction charges in order to increase the utilization of mobile money services

Suggested Citation

  • Suryakanthi Tangirala & Samuel Nlondiwa, 2019. "The Utilization of Mobile Money Services in Small Scale Enterprises:A Case Study," European Journal of Business and Management Research, European Open Science, vol. 4(6), November.
    • Handle: RePEc:epw:ejbmr0:v:4:y:2019:i:6:id:50145
    DOI: 10.24018/ejbmr.2019.4.6.145
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