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How Does The Attitude Moderate The Effect of Education, Campus Reputation and Education Facilities on The Intention of Choosing The University

Author

Listed:
  • Dadang Nugroho Darmawanto

    (Departement of Management, Universitas Sebelas Maret, Indonesia)

  • Budhi Haryanto

    (Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia)

Abstract

This study examines the effect of educational facilities, campus reputation and costs on intentions that is mediated by attitude. The sample consisted of 100 respondents, namely high school / vocational high school students in the city of Yogyakarta who had the intention to study at AMIKOM Yogyakarta,the sample techniques used Convenience sampling. Data collection is done through surveys by giving questionnaires directly to the sample. Furthermore, the collected data was analyzed by structural equation method (SEM).The results indicate that educational facilities, campus reputation and costs have a significant and positive influence on attitudesas well as the intention of students to study at Universitas AMIKOM Yogyakarta campus. Attitudes significantly and positively affect the intention of students to choose Universitas AMIKOM Yogyakarta campus.

Suggested Citation

  • Dadang Nugroho Darmawanto & Budhi Haryanto, 2019. "How Does The Attitude Moderate The Effect of Education, Campus Reputation and Education Facilities on The Intention of Choosing The University," European Journal of Business and Management Research, European Open Science, vol. 4(3), May.
    • Handle: RePEc:epw:ejbmr0:v:4:y:2019:i:3:id:50061
    DOI: 10.24018/ejbmr.2019.4.3.61
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