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Developing a Curriculum Framework for a Business Undergrad Program

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  • Hong Yuh Ching

    (Centro Universitario Fei, São Paulo, Brazil.)

Abstract

This article aims to report the experience of developing a curriculum framework, combining the use of constructivist approach with Design Thinking DT, in a university located in São Paulo region, Brazil. This research is theoretical-empirical with descriptive objective and the method used was action research. The qualitative comments from students reflect how learning became more meaningful and enjoyable and they are learning how to work collaboratively. This framework can provide coherence to the curriculum and will help faculty to deliver an interdisciplinary curriculum and students to navigate the competencies jungle that underpins the working environment. This is its contribution.

Suggested Citation

  • Hong Yuh Ching, 2019. "Developing a Curriculum Framework for a Business Undergrad Program," European Journal of Business and Management Research, European Open Science, vol. 4(3), May.
    • Handle: RePEc:epw:ejbmr0:v:4:y:2019:i:3:id:50052
    DOI: 10.24018/ejbmr.2019.4.3.52
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