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Helping Businesses to Identify Their Opportunities

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  • Hakan Butuner

Abstract

The purpose of this paper is to help businesses to define their business opportunities that are most attractive and feasible for them. It is intended to find the factors that would affect and change the outlook mostly in the current status and anticipated future, based on the results obtained from environmental analysis. In short, using the trends to be revealed by the environmental analysis, it is possible to anticipate how the field of business in which we operate or plan to enter will evolve in the future. Accordingly, based on the various potential scenarios and their potential impacts on the industry, and by matching them with the competitive advantages of the business, the potential opportunities for the business are identified. Another intention here is to provide strategic planners an easily understandable and applicable new approach for clarifying their businesses’ opportunities, by assembling the disconnected and disorderly ideas, processes and techniques. Throughout this paper, for the sake of understanding this new approach well enough, an example case is introduced.

Suggested Citation

  • Hakan Butuner, 2019. "Helping Businesses to Identify Their Opportunities," European Journal of Business and Management Research, European Open Science, vol. 4(2), April.
    • Handle: RePEc:epw:ejbmr0:v:4:y:2019:i:2:id:50031
    DOI: 10.24018/ejbmr.2019.4.2.31
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