Research on Hong Kong People’s Intentions and Behaviors of the Use of Online Loan Systems by Financial Institutions: Security, Privacy, Convenience, and Trust

This study explores how security, privacy, convenience, and trust influence the intentions and behaviors related to the use of online loan systems. It employs a ‘Triangulation Analysis Method’ that combines qualitative and quantitative research approaches. Qualitative data was collected through focus groups and literature discussions, while quantitative data was gathered using both small and large questionnaires. After reviewing the small questionnaire through channel analysis, the large questionnaire was collected using a Snowball Sampling Method. There are 268 questionnaires in total. This study utilized the SPSS system to analyze the collected data, and the results indicate that all factors influence consumers’ intentions and behaviors. Furthermore, there is a positive correlation among the various groups of variables. It is recommended that Financial Institutions take a proactive defense approach; the government needs to strengthen the regulation of online loan systems; Consumers should also raise their awareness of security and privacy. This will enhance consumer usage intention and behavior, fostering industry growth and innovation.