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Proposed Strategy to Explore Revenue StreamDiversification at AirNav Indonesia

Author

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  • Andri Bharata Hasudungan Hutapea

    (Bandung Institute of Technology, Indonesia)

  • Utomo Sarjono Putro

    (Bandung Institute of Technology, Indonesia)

Abstract

The impact of a crisis such as the COVID-19 pandemic has had a major impact on the world of aviation and air navigation service providers, including AirNav. Mitigation measures need to be taken to reduce the risk of similar crises in the future. Revenue diversification is proposed as an effort to mitigate this. The proposed diversification strategy is explored using PESTLE, Resource-Base View, and SWOT to analyze AirNav’s current condition while TOWS and Ansoff are used to design the proposed strategy. BMC is used to visualize the proposed new business model in diversification. This study identifies UAV services, digital solutions, infrastructure services, consulting, and training services as potential new revenue streams. The results can be used for AirNav’s transformation to prepare for diversification to achieve resilience and competitiveness in the dynamic aviation industry.

Suggested Citation

  • Andri Bharata Hasudungan Hutapea & Utomo Sarjono Putro, 2025. "Proposed Strategy to Explore Revenue StreamDiversification at AirNav Indonesia," European Journal of Business and Management Research, European Open Science, vol. 10(3), pages 29-40, May.
    • Handle: RePEc:epw:ejbmr0:v:10:y:2025:i:3:id:52546
    DOI: 10.24018/ejbmr.2025.10.3.2546
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