IDEAS home Printed from https://ideas.repec.org/a/epw/develo/v2y2022i3id15091.html

The Role of Trust as Mediation between Perceived Usefulness and Perceived Ease of Use on Repurchase Intention

Author

Listed:
  • Dannia P. Syaharani

    (University of Udayana, Indonesia)

  • N. N. Kerti Yasa

    (Faculty of Economics and Business, University of Udayana, Bali, Indonesia)

Abstract

The rapid growth of online stores encourages intense competition between e-commerce. It is difficult to keep customers using e-commerce. This study aims to determines the effects of perceived usefulness and ease of use on repurchases intention in Zalora e-commerce mediated by trust. The research was focused in Denpasar with 120 respondents. Data collection with google forms questionnaires. Then analyzed using path analysis and Sobel test. The result show perceived usefulness and ease of use have significantly and positively affects repurchase intention. Perceived usefulness and Perceived ease of use have a significant positive effect on trust. Trust has a significant positive effect on repurchase intention. Trust significantly mediate perceived usefulness and ease of use on repurchase intention

Suggested Citation

Handle: RePEc:epw:develo:v:2:y:2022:i:3:id:15091
DOI: 10.24018/ejdevelop.2022.2.3.91
as

Download full text from publisher

File URL: https://eu-opensci.org/index.php/ejdevelop/article/view/15091
File Function: Abstract page
Download Restriction: no
File URL: https://eu-opensci.org/index.php/ejdevelop/article/download/15091/3394
File Function: Full text
Download Restriction: no
File URL: https://libkey.io/10.24018/ejdevelop.2022.2.3.91?utm_source=ideas
LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
---><---

More about this item

Keywords

;
;
;
;

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:epw:develo:v:2:y:2022:i:3:id:15091. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Support Team (email available below). General contact details of provider: https://eu-opensci.org/index.php/ejdevelop .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.