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The New Development Context in Morocco and Communication for Development

Author

Listed:
  • Abil Abdellah

    (ENCG Agadir, Morocco)

  • Imane Erramli

    (ENCG Agadir, Morocco)

Abstract

If development can be compared to the weaving of a cloth by millions of human beings, the thread of communication can weave the fabric in a sustainable way. And as long as the populations concerned by community development projects do not become the true actors of their own development management, no management or technology contribution alone will be able to improve their living standards in a sustainable manner. The contribution of communication to a development project is considerable: identification and prioritization of development priorities, search for collective solutions and reinforcement of the feeling of belonging to the said projects that they have decided to undertake. However, since the launch of the national incentive for human development in 2005, by His Majesty Mohamed VI, a multiplication of community development projects has emerged, aiming at the appropriation of communication strategies for development. However, due to a lack of professionalism, most LDAs are locked into rigid management logics exacerbated by the reference frameworks of international institutions. As a result, LDAs neglect the communication dimension of the development project to focus solely on its technical aspects.

Suggested Citation

Handle: RePEc:epw:develo:v:1:y:2021:i:4:id:15051
DOI: 10.24018/ejdevelop.2021.1.4.51
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