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Urban retail market in Bratislava (Slovakia): Consumers perception and classification of shopping centres

Author

Listed:
  • František KRIŽAN

    (Comenius University, Bratislava, Slovakia)

  • Kristína BILKOVÁ

    (Comenius University, Bratislava, Slovakia)

  • Pavol KITA

    (Economic University, Bratislava, Slovakia)

Abstract

The transformation of urban retail as well as the strong influence of globalization creates new sales formats, such as shopping centers. These represent a new form of contemporary retailing and have a significant impact on transformation and localization and also they influence the shopping behavior of consumers. The aim of this paper is to evaluate the retail industry in the city of Bratislava with a specific focus on shopping centers. The task of this paper is the identification of shopping centers in Bratislava, the spatial diversification and their classification by different aspects. For a more complete view of retailing in Bratislava the paper also focuses on the analysis of consumers’ preferences.

Suggested Citation

  • František KRIŽAN & Kristína BILKOVÁ & Pavol KITA, 2014. "Urban retail market in Bratislava (Slovakia): Consumers perception and classification of shopping centres," Management & Marketing, Economic Publishing House, vol. 9(4), Winter.
    • Handle: RePEc:eph:journl:v:9:y:2014:i:4:n:7
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    References listed on IDEAS

    as
    1. Rastislav Kotuliè & Martina Marchevská, 2013. "Concentration Of The Retail Network In Relation To The Consumer Shopping Behavior In Regions Of The Slovak Republic," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 8(1), pages 141-156, December.
    2. Dan Cristian DABIJA & Nicolae Al. POP, 2008. "Typological aspects of retailers on the background of market concentration," Management & Marketing, Economic Publishing House, vol. 3(1), Spring.
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    Cited by:

    1. FrantiSek Križan & Kristina BilkovA & Peter Barlik & Pavol Kita & Peter Kita, 2018. "Spatial Distribution Of Consumer Preferences: Case Study Of Shopping Malls In Bratislava," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 13(1), pages 13-21, February.
    2. Pavol Kita & Andrea Furková & Marian Reiff & Pavol Konštiak & Jana Sitášová, 2017. "Impact of Consumer Preferences on Food Chain Choice: An empirical study of consumers in Bratislava," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(1), pages 293-298.
    3. Rai Dipankar & Lin Chien-Wei (Wilson) & Ierlan Magdoleen T., 2016. "The Influence of Scheduling Style on Assortment Size," Management & Marketing, Sciendo, vol. 11(4), pages 553-565, December.

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