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Urban retail market in Bratislava (Slovakia): Consumers perception and classification of shopping centres

Author

Listed:
  • František KRIŽAN

    (Comenius University, Bratislava, Slovakia)

  • Kristína BILKOVÁ

    (Comenius University, Bratislava, Slovakia)

  • Pavol KITA

    (Economic University, Bratislava, Slovakia)

Abstract

The transformation of urban retail as well as the strong influence of globalization creates new sales formats, such as shopping centers. These represent a new form of contemporary retailing and have a significant impact on transformation and localization and also they influence the shopping behavior of consumers. The aim of this paper is to evaluate the retail industry in the city of Bratislava with a specific focus on shopping centers. The task of this paper is the identification of shopping centers in Bratislava, the spatial diversification and their classification by different aspects. For a more complete view of retailing in Bratislava the paper also focuses on the analysis of consumers’ preferences.

Suggested Citation

  • František KRIŽAN & Kristína BILKOVÁ & Pavol KITA, 2014. "Urban retail market in Bratislava (Slovakia): Consumers perception and classification of shopping centres," Management & Marketing, Economic Publishing House, vol. 9(4), Winter.
  • Handle: RePEc:eph:journl:v:9:y:2014:i:4:n:7
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    File URL: http://www.managementmarketing.ro/pdf/articole/469.pdf
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    References listed on IDEAS

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    1. Dan Cristian DABIJA & Nicolae Al. POP, 2008. "Typological aspects of retailers on the background of market concentration," Management & Marketing, Economic Publishing House, vol. 3(1), Spring.
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