Dave CHAFFEY, Digital Business and E-commerce Management: Strategy, Implementation and Practice
Digital business is witnessing a tremendous evolution. New technologies shake the traditional business models and shape innovation opportunities. Currently, every business unit may become a technology startup, at the same time as eâ€ commerce extends the boundaries of the consumer behavior in the omnichannel context.
Volume (Year): 9 (2014)
Issue (Month): 3 (Autumn)
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