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Dave CHAFFEY, Digital Business and E-commerce Management: Strategy, Implementation and Practice

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  • Carmen Bălan

    (Bucharest University of Economic Studies, Romania)

Abstract

Digital business is witnessing a tremendous evolution. New technologies shake the traditional business models and shape innovation opportunities. Currently, every business unit may become a technology startup, at the same time as e†commerce extends the boundaries of the consumer behavior in the omnichannel context.

Suggested Citation

  • Carmen Bălan, 2014. "Dave CHAFFEY, Digital Business and E-commerce Management: Strategy, Implementation and Practice," Management & Marketing, Economic Publishing House, vol. 9(3), Autumn.
  • Handle: RePEc:eph:journl:v:9:y:2014:i:3:n:9
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