IDEAS home Printed from https://ideas.repec.org/a/eph/journl/v8y2013ispecial-issuep395-402.html
   My bibliography  Save this article

Fast-Foods Versus Restaurants. An Approach From The Young People’S Perspective

Author

Listed:
  • Elena-Nicoleta UNTARU

    (Transilvania University of Braşov)

  • Ana ISPAS

    (Transilvania University of Braşov)

Abstract

The present paper proposes to identify the main differences between fast-foods and restaurants, the occasions on which the services offered by each of these two types of food service units are used, and also their segments of consumers, from the young people’s perspective. This study was conceived with students from “Transilvania” University in Braşov, and the research method was the ‘focusgroup’. The results of the research reveal that the young people prefer to dine at a fast-food, due to its ability to adapt its offer to them, by meeting their nutritional and socializing needs. The restaurant is chosen by the young people for celebrating special events, for business meetings and for other situations, such as dining out with the family, with an older person, with a visitor from another country or with other people whom the young people wish to impress. Although the research method is a qualitative one and cannot be extended to the entire population, the results can be used by the restaurants’ managers to conceive some appropriate strategies for attracting and building the young people’s loyalty.

Suggested Citation

  • Elena-Nicoleta UNTARU & Ana ISPAS, 2013. "Fast-Foods Versus Restaurants. An Approach From The Young People’S Perspective," Management & Marketing, Economic Publishing House, vol. 8(Special-I), pages 395-402, October.
  • Handle: RePEc:eph:journl:v:8:y:2013:i:special-issue:p:395-402
    as

    Download full text from publisher

    File URL: http://www.managementmarketing.ro/~store/suplimente/2013-International_Conference_on_Business_Excellence.pdf
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:8:y:2013:i:special-issue:p:395-402. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.