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Mass Marketing Fraud – A Real Source Of Financing The International Terrorism

Author

Listed:
  • Cristina BĂLTEANU

    (Babeş – Bolyai University of Cluj – Napoca)

  • Oana BĂRBULESCU (ŞEITAN)

    (Transilvania University of Braşov)

  • Mihaela MARCU

    (Hyperion University of Bucharest)

  • Daniela Roxana VUŢĂ

    (Alma Mater University of Sibiu)

Abstract

Mass marketing is the maximum level of exposure and communication of the campaigns that promote products and services among consumers. It allows, in general, the use of the various technologies for informing the public and, in particular, the use of the Internet, which offers multiple opportunities in terms of the creation and development of a direct relationship between organizations and customers. Although these channels of communication involves essential advantages for the marketing activity, they are also characterized by a high level of vulnerability in relation to certain threats, such as the various methods of fraud, of which the most common are: the frauds targeting businesses, the charity schemes or those regarding the emergency assistance, the foreign lottery and sweepstakes frauds, the investment schemes, the merchandise purchase/product misrepresentation schemes, the psychic/ clairvoyant schemes, the romance schemes, the traditional West African fraud schemes. The awareness of the existence of social danger generated by this type of crimes has led to intensifying the fight against them, in the last decade, they becoming a real source of financing the international terrorism actions.

Suggested Citation

  • Cristina BĂLTEANU & Oana BĂRBULESCU (ŞEITAN) & Mihaela MARCU & Daniela Roxana VUŢĂ, 2013. "Mass Marketing Fraud – A Real Source Of Financing The International Terrorism," Management & Marketing, Economic Publishing House, vol. 8(Special-I), pages 37-44, October.
  • Handle: RePEc:eph:journl:v:8:y:2013:i:special-issue:p:37-44
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    References listed on IDEAS

    as
    1. Balogun, Julia & Jenkins, Mark, 2003. "Re-conceiving Change Management:: A Knowledge-based Perspective," European Management Journal, Elsevier, vol. 21(2), pages 247-257, April.
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