IDEAS home Printed from
   My bibliography  Save this article

Analysis Of Tourist Behaviour Typologies. Study On The 25-35 Age Category


  • Elena-Cristina MAHIKA

    (Bucharest University of Economic Studies, Romania)


The understanding of tourist behaviour is vital for the marketing and management activities of a tourism organization. Consumer sovereignty has to be a rule for a company that wants to be profitable and better knowing the behaviour of the consumer represents one of the most important steps in achieving this goal. The aim of this article is to identify the main characteristics of the Romanian tourist behaviour in the 25-35 age category, an interesting category because of all the important events that are taking place in this frame time. The article is based on the findings of an exploratory surveybased research carried out in June 2013 on one hundred Romanian tourists that are in the 25-35 age category. The research is also a starting point for future research in the offline environment of this age category and also for a research of tourist typologies for other age categories.

Suggested Citation

  • Elena-Cristina MAHIKA, 2013. "Analysis Of Tourist Behaviour Typologies. Study On The 25-35 Age Category," Management & Marketing, Economic Publishing House, vol. 8(Special-I), pages 231-238, October.
  • Handle: RePEc:eph:journl:v:8:y:2013:i:special-issue:p:231-238

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Balogun, Julia & Jenkins, Mark, 2003. "Re-conceiving Change Management:: A Knowledge-based Perspective," European Management Journal, Elsevier, vol. 21(2), pages 247-257, April.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:8:y:2013:i:special-issue:p:231-238. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.