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Quality Strategies In The Field Of Food & Beverage Case Study: Haccp Implementation At Mcdonald`S Company


  • Anca MADAR

    ("Transilvania" University of Brasov)

  • Andreea NEACŞU

    ("Transilvania" University of Brasov)


In the current economic context, the concern of every organization is to be permanently competitive, which represents its ability to maintain and gain new positions in the market in terms of competition. The purpose of this paper is to analyse how the implementation of well- chosen and correctly applied strategies can improve the performance of a company. The company in question is well-known, with international activity, and the examined strategy concerns the certification, respectively the implementation of the HACCP system for food safety.

Suggested Citation

  • Anca MADAR & Andreea NEACŞU, 2013. "Quality Strategies In The Field Of Food & Beverage Case Study: Haccp Implementation At Mcdonald`S Company," Management & Marketing, Economic Publishing House, vol. 8(Special-I), pages 211-220, October.
  • Handle: RePEc:eph:journl:v:8:y:2013:i:special-issue:p:211-220

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