A Critical Review Of Market-Orientation In The Organisational Culture Of Post-Merger Organisations
The aim of this paper is to review the literature concerning the key factors affecting a post-merger organisation from the aspect of market orientation and organisational culture as a means of developing a conceptual framework. In the context of a large complex organisation (a Higher Education Institution), the literature indicates that there is a greater propensity for the emergence of subcultures. A number of external pressures are also found to impact upon the emergence of a market orientation. Through the findings a conceptual framework is developed which is to serve as a basis for further research.
Volume (Year): 8 (2013)
Issue (Month): Special-Issue (October)
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