The contribution of sustainable marketing to sustainable development
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- Victoria Seitz & Olesia Mihai & Noble Morshed & Martin Mattias & Elias Rizkallah, 2014. "The influence of learning on attitudinal change: a cross cultural analysis of green computing," Management & Marketing, Economic Publishing House, vol. 9(2), Summer.
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Keywordssustainable development; sustainable marketing; sustainable demand; sustainable product; credible communication; multi-channel distribution network; fair price.;
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