The “what” and “how” of marketing performance management
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References listed on IDEAS
- Lode Li, 2002.
"Information Sharing in a Supply Chain with Horizontal Competition,"
INFORMS, pages 1196-1212.
- Lode Li, 2002. "Information Sharing in a Supply Chain with Horizontal Competition," Yale School of Management Working Papers ysm288, Yale School of Management.
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- repec:cmj:seapas:y:2015:i:8:p:217-221 is not listed on IDEAS
- Gyula Laszlo FLORIAN & Csaba PAJZOS, 2015. "The Impact Of Marketing Performances On Organizational Performances In The Context Of Romanian Supply Chains," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 8, pages 223-227, June.
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Keywordsmarketing performance; marketing accountability; marketing metrics; marketing dashboards; marketing scorecards.;
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