IDEAS home Printed from https://ideas.repec.org/a/eph/journl/v7y2012i4n5.html
   My bibliography  Save this article

Internal and external communication within cultural organizations

Author

Listed:
  • Kovács RÉKA

    (Babeș-Bolyai University, Cluj-Napoca)

  • Anca BORZA

    (Babeș-Bolyai University, Cluj-Napoca)

Abstract

The present paper aims at analyzing organizational communication and focuses on the aspects of internal and external communication within cultural organizations in Romania. Starting with the description of the general characteristics of internal and external communication, the article sets out to explain these phenomena in the context of cultural organizations. For this purpose, the authors seek to identify the type of communication, which is more pronounced in case of cultural entities. Concerning the methodology, the study is based on a quantitative research. Therefore, a questionnaire was compiled and applied to a representative sample of 300 cultural organizations in the Centre Development Region of Romania. In accordance with the obtained results, the first conclusion to be drawn is that cultural organizations pay a greater attention to external communication than to internal communication. The second conclusion is that there are no significant differences between the cultural entities of the private and the public sectors, regarding their external and internal communication.

Suggested Citation

  • Kovács RÉKA & Anca BORZA, 2012. "Internal and external communication within cultural organizations," Management & Marketing, Economic Publishing House, vol. 7(4), Winter.
  • Handle: RePEc:eph:journl:v:7:y:2012:i:4:n:5
    as

    Download full text from publisher

    File URL: http://www.managementmarketing.ro/pdf/articole/287.pdf
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:7:y:2012:i:4:n:5. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.