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Internal and external communication within cultural organizations


  • Kovács RÉKA

    (Babeș-Bolyai University, Cluj-Napoca)

  • Anca BORZA

    (Babeș-Bolyai University, Cluj-Napoca)


The present paper aims at analyzing organizational communication and focuses on the aspects of internal and external communication within cultural organizations in Romania. Starting with the description of the general characteristics of internal and external communication, the article sets out to explain these phenomena in the context of cultural organizations. For this purpose, the authors seek to identify the type of communication, which is more pronounced in case of cultural entities. Concerning the methodology, the study is based on a quantitative research. Therefore, a questionnaire was compiled and applied to a representative sample of 300 cultural organizations in the Centre Development Region of Romania. In accordance with the obtained results, the first conclusion to be drawn is that cultural organizations pay a greater attention to external communication than to internal communication. The second conclusion is that there are no significant differences between the cultural entities of the private and the public sectors, regarding their external and internal communication.

Suggested Citation

  • Kovács RÉKA & Anca BORZA, 2012. "Internal and external communication within cultural organizations," Management & Marketing, Economic Publishing House, vol. 7(4), Winter.
  • Handle: RePEc:eph:journl:v:7:y:2012:i:4:n:5

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